Seattle Seahawks  ·  EC One  ·  Microsoft Campus  ·  June 23, 2026

Build on it.

You just won your second Super Bowl. The Pacific Northwest is watching. The entire country is watching. You're already running on Microsoft. The question now isn't whether AI changes the game. It's which game you change first.

Partner
Seattle Seahawks
Moment
Post–Super Bowl LX
Format
EC One
Frame
Vision, not product
Scroll
00 the four points · the thinking under the pitch
Problem
The human problem behind the business problem.

You just won the Super Bowl. Now every competitor is studying your playbook, and every stakeholder wants to know what comes next.

A championship win is the loudest spotlight there is. The window to build a compounding advantage is open right now, and it closes fast.

Insight
An unspoken truth that reframes the problem.

The organizations that hold the top aren't the ones who rest. They use the championship window to build advantages that are invisible until it's too late to close them.

Speed of execution, not scale of investment, separates the teams that repeat from the teams that slip.

Advantage
What makes this unique and motivating.

You're not starting from zero. The full Microsoft E5 stack is already in place. The only move left is to decide what to turn on first.

Every license, every security layer, every AI capability: already paid for. The foundation is set. The question is the roadmap.

Strategy
A new way of seeing it, based on all of it.

You're already running on Microsoft. Now let's build what's next.

Not a product pitch. A conversation about what the Seahawks enhance and build next, on a platform you already own, with a partner who knows the play.

"Every company thinks they can do everything, and then they realize the world doesn't need them to. The world wants them to do the one thing."
Satya Nadella  ·  CEO, Microsoft
Your one thing

The only NFL franchise in the Pacific Northwest. The 12s fan culture that is more than sport for many, as it drives much of our shared identity. Everything here circles one question: what does winning off the field look like for the Seattle Seahawks?

01 the opening · the spotlight is as bright as it gets

A Super Bowl win is the brightest spotlight there is.

Super Bowl LX champions. You've done it twice. The entire Pacific Northwest is behind you, and now every analyst, every competitor, every stakeholder wants to know: what's next? The pressure doesn't ease after a ring. It compounds. The teams that stay on top are the ones who use this window, while everyone is still watching, to build something that compounds long after the confetti settles.

The window to build an invisible advantage is open right now. It won't stay open forever.

02 why now · the moment is here

There may never be
a better time to start.

The whole NFL is already on Microsoft. Your neighbor in Bellevue has 83,000 employees running Power Apps and Copilot Studio. Copilot CoWork just went generally available. Five days ago. The platform is ready. The moment is right now.

The entire league
32 clubs

The NFL is already on Microsoft.

All 32 franchises run Microsoft Surface Copilot+ PCs. 2,500+ devices across the league. The sideline is already AI-assisted. The next edge is what happens inside the building.

Just went live
June 16

Copilot CoWork just went GA.

Microsoft's multi-agent collaboration layer went generally available five days ago. Autonomous agents working together, with spending limits at tenant, group, and user level. Now fully in your hands.

Your Bellevue neighbor
83,000

T-Mobile already built it.

T-Mobile (HQ: Bellevue, WA) built PromoGenius on Power Apps and Copilot Studio. 500,000 app launches per month. Right in your backyard. Already running at scale.

The foundation you have
E5

The stack is already in place.

You have Microsoft E5: every security layer, every AI capability, every governance tool. This is not a future investment. It is already paid for. The only question is what you turn on first.

03 the art of the possible · four plays, one idea each

Four plays.
One idea each.

Each play is a different part of the Seahawks organization where Microsoft Copilot Studio and Power Platform already deliver results, in sport, in enterprise, in your market. Not concepts. Proof already on the field.

Play 01On-field intelligence

The Film Room

Newcastle United tracks every player when they are not playing: wearables, training loads, recovery patterns, all correlated to on-field performance. Twenty million data points per player per year, surfaced in one view. Not clips someone had time to pull. The full picture, on call, before every decision. The NFL sideline already has AI. The question now is what happens inside your building, all week long.

The play: Turn raw athlete data into a coaching advantage no competitor can replicate, built on infrastructure you already own.

Proof: Action Apps + Newcastle United: 20M data points/player/year, wearable and training data, 30 elite teams, 100% customer-owned · NFL sideline Copilot, all 32 clubs, 2,500+ Surface Copilot+ PCs
Power AppsCopilot StudioAzure AIDataverse
Active Roster · 2026
96 Total Score
11:42 ▮▮▮░
J. SMITH-NJIGBA
Real-time biometrics
♥ 68 BPM
Recovery 92%
GAME READY
Sprint Peak 21.4 mph
Recovery 92%
Load Index 79
Play 02Operations

The Business of the Game

There is nothing more basic than how you hire someone and get them in the building. Job description out, candidates in, interviews scheduled, feedback collected, offer formulated. Every step is a handoff. Every handoff is manual. John Snyder celebrated a Super Bowl win. And then the next season started the moment the final whistle blew. When the game never stops, the back office cannot afford to either.

The play: Replace the highest-friction administrative workflows with agents that handle them end to end. Your people spend their time on decisions, not logistics.

Proof: Graebel: computer-using agent across 30+ service types, zero API, human-in-loop governance · Home Depot: Copilot Studio embedded in ServiceNow, zero workflow disruption
Copilot StudioPower AutomateAgent 365
Copilot Agent Active
Seahawks Ops · Power Automate
#42
Draft Selection · Round 2 · 2026
T. Okafor
OT · Penn State · 6′6″ · 318 lbs
✓
Contract Generated COMPLETE
4yr / $9.2M · NFLPA clause library applied · signing bonus $2.1M
✓
Cap Validation COMPLETE
$4.1M headroom confirmed · zero violations · escalation clauses set
◉
Medical Scheduling RUNNING
Virginia Mason Medical Center · Jun 25, 8:00 AM
Background & Eligibility PENDING
NCAA clearance · biometric baseline intake
Equipment & Locker PENDING
Locker #42 · Nike + Riddell order · LUMEN Field access
Player Active PENDING
GM countersignature · Premera enrollment · M365 provisioned
Agent Activity Log
11:38:26Contract drafted: 4yr / $9.2M, signing bonus $2.1M
11:38:25Salary cap validated — $4.1M available headroom
11:38:23NFLPA clause library queried — 312 precedents matched
11:38:22Draft selection received — T. Okafor, OT, Penn State
Play 03Fan engagement

The 12s

The 12th Man is the loudest fan base in the NFL. They are also not just in Seattle anymore. The Seahawks have marketing rights in six international markets: Canada, Germany, Austria, Switzerland, Australia, New Zealand. The Premier League built an AI companion that makes 32 years of content discoverable for 60 million fans across 40+ countries. App and site consumption jumped 20% year on year. The NFL is in its international expansion era. What if every 12, in every time zone, had a reason to stay connected 365 days a year?

The play: Give the most passionate fan base in the league a reason to stay connected globally, not just on gameday in Seattle.

Proof: Premier League Companion: 60M fans, 40+ countries, +20% YoY app & site consumption · Fukuoka SoftBank Hawks: sold out entire next season before current ended · MGM Resorts: 80%+ call deflection scaled across properties
Copilot StudioPower PagesDataverseCustomer Insights
Win probability
74%
Q3 · 8:42 remaining
TOUCHDOWN! 24–17
Geno → JSN · 22 yd
12s worldwide
10.3M
6 international markets · always connected
9:41 ▮▮▮
12s Companion
LIVE Q3
SEA
24–17
3RD · 8:42
DEN
JSN cracked 100 yards — Denver has no answer for him in the slot tonight.
Why is Geno locking onto JSN?
9 targets — #1 on the team
top 5 league-wide
Ask anything…
Home
Live
Replays
You
Explore the concept →
Play 04Governance & security

The Foundation

T-Mobile, in Bellevue, built PromoGenius on Power Apps and Copilot Studio. 83,000 employees. 500,000 app launches per month. That kind of scale only happens when the governance model is solved first: per-agent Entra IDs, Defender and Purview visibility across every environment, spend caps at tenant, group, and user level. Your neighbor already runs it. Your CISO will recognize this conversation immediately.

The play: Set the governance model once. Then deploy as fast as the business demands, with every security control already in place, inside the E5 stack you already own.

Proof: T-Mobile Bellevue, WA: 83K users, 500K launches/month on Power Apps + Copilot Studio · Kore.AI + Agent 365: governance deadlock to deployment velocity (updated June 17, 2026)
Agent 365Copilot StudioMicrosoft EntraMicrosoft DefenderMicrosoft Purview
Agent Governance Console
⚙
🔔
Filter
All Departments
All Environments
FY26 Q2
Updated 11:44 AM · Live
Agent Name Department Env Spend / Mo Permission Status
Scout Intel AgentCopilot Studio · v2.1 Scouting Prod $1,240 Entra ID-1 ACTIVE
Contract AnalystCopilot Studio · v1.8 GM Office Prod $890 Entra ID-1 ACTIVE
Injury MonitorCopilot Studio · v2.0 Sports Med. Prod $640 Entra ID-1 ACTIVE
Fan Data AgentCopilot Studio · v1.2 Marketing Staging $420 Entra ID-3 REVIEW
Payroll ProcessorPower Automate · v3.0 Finance Prod $780 Entra ID-2 ACTIVE
Copilot
4 of 5 agents are within spend cap. Scout Intel Agent is your highest-spend deployment at $1,240/mo.
✓ Cap Compliant
Fan Data Agent (Marketing · Staging) is pending Purview review. Entra ID provisioning incomplete.
⚠ Jun 28 deadline
All Production agents carry valid Entra IDs. Defender coverage: 100%. No active security alerts.
✓ Defender Clear
Ask about governance… ↑
5 agents · 4 active Total spend: $3,970 / mo Purview alerts: 1 pending Microsoft Entra · Defender · Purview
04 spotlight · your Seattle neighbor already made the call
Premera Blue Cross  ·  Seattle, WA

Your neighbor already
made the call.

Premera Blue Cross is a Seattle company. A few years ago, their CISO, Dr. Adrian Mayers, decided that the best way to govern AI responsibly wasn't to slow it down. It was to get ahead of it. They built 900 agents on Microsoft Copilot Studio. Contracts that used to take 30 to 45 minutes now take three.

If I can do it, anybody can do it. Dr. Adrian Mayers  ·  CISO, Premera Blue Cross

The office of no became the office of how. In Seattle. On the same platform you already have.

Contract processing time
Before
30–45 min
After
~3 min
15×
faster  ·  same platform  ·  Copilot Studio
900
agents deployed
9 wks
first pod to launch
04 spotlight · overflow · your Bellevue neighbor already built it
T-Mobile  ·  Bellevue, WA

Your Bellevue neighbor
already built it.

T-Mobile has 83,000 employees. Promotion questions are relentless: which ones apply, when, how to explain them to a customer mid-conversation. They built PromoGenius on Power Apps and Copilot Studio, a natural-language agent reps use before every customer interaction. Five hundred thousand app launches per month. Enterprise scale. Right in your backyard.

83,000 employees. 500,000 app launches per month. One platform, already running. T-Mobile PromoGenius  ·  Bellevue, WA  ·  Power Apps + Copilot Studio

Scale proven. Governance solved. The same platform you already own.

05 proof · the company you'd keep

The best in sport and enterprise
already build on Microsoft.

NFL · Microsoft Surface + Copilot

Sideline AI, all 32 clubs

Every NFL franchise runs Microsoft Surface Copilot+ PCs. 2,500+ devices deployed league-wide. The sideline is already AI-assisted. The next edge is inside the building.

The league is already here →
Newcastle United · Power Platform
20M+

Action Apps athlete intelligence

Fragmented, paper-based evaluations turned into AI-powered athlete intelligence across 30 elite teams. Every data point in one view. 100% customer-owned.

Read the story →
Premier League · Copilot Studio
+20%

Premier League Companion

32 years of football content made discoverable by an agentic engine. App and site consumption up ~20% year on year. 60 million fans engaged.

Fan engagement at scale →
Walmart Mexico · Copilot Studio
500+

JARVIS: "Prepare me for my day"

Daily ops briefing agent, live in 100+ stores and expanding to 500+. Every manager starts the morning with every KPI, every alert, in one briefing. June 2, 2026.

Analytics that drive action →
Goldman Sachs · Copilot Studio
85%

Analyst time saved at scale

Financial data analysis cut from one hour to ten minutes. 6,000+ analyst hours saved. Confidence scoring on every output. Scales from 50 to 500+ analysts.

War Room proof →
Kore.AI + Agent 365 · June 17, 2026

Governance at deployment velocity

Broke the enterprise agent governance deadlock with per-agent Entra IDs, Defender/Purview visibility, and environment-level spend caps. The office of no, solved.

Foundation proof →
06 expected outcomes · what a close partnership compounds to

This is what you build on a Super Bowl.

Not a plan. A direction. Four plays, each a step. Together, they build something no competitor closes overnight. Here's where they go.

Outcome 01

A coaching staff with an unfair advantage.

Real-time athlete intelligence, film room AI, and decision support that makes every game week sharper than the last. Your analysts spend less time processing and more time deciding.

Outcome 02

Operations that run themselves.

Agents handling the manual workflows, the legacy system handoffs, the daily briefings. Every department starts the morning prepared. Your people spend their time where it matters.

Outcome 03

The 12th Man, 365 days a year.

A fan engagement engine that works in the off-season, the pre-season, and every Tuesday of a regular week. Not just gameday. The loudest fan base in the league, closer than ever.

Outcome 04

AI your CISO can actually stand behind.

The E5 stack is already in place: Defender, Purview, per-agent Entra IDs, spend caps at every level. Your neighbors are already running at scale on it. Moving fast does not have to mean moving risky.

Super Bowl champions. PNW pride.
Let's figure out what you build next.
You're already running on Microsoft. Now let's go.
07 appendix · the flow, mapped

Problem → Stakes → Plays → Outcomes.

The spine of this pitch, and the idea behind each beat.

#
Beat
The idea to land
Section
00
The Four Points
You're already running on Microsoft. Now build what's next, on the platform you already own.
Strategy
01
The spotlight
A Super Bowl win is the loudest spotlight there is. The window to get ahead is open right now.
Opening
02
Why now
32 clubs on Microsoft · Copilot CoWork GA June 16 · T-Mobile Bellevue 83K users · E5 already paid for.
Why Now
03
The Film Room
20M data points/player/year. Every coaching decision backed by the full picture. Action Apps proof.
Play 01
04
The War Room
"Prepare me for my day." Walmart JARVIS → your analytics VP's morning briefing. Goldman Sachs 85%.
Play 02
05
Business of the Game
Computer-using agents. 30+ service types, zero API. Graebel navigates legacy like a human.
Play 03
06
The 12s
60M fans, +20% YoY. Sell out next season before this one ends. Premier League + Fukuoka Hawks.
Play 04
07
The Foundation
Kore.AI governance breakthrough + T-Mobile 83K users. Office of no → office of how.
Play 05
08
12s Everywhere
Rights in 6 international markets. "12s Everywhere" ambassadors. Turn them into a living digital community.
Play 06
09
Premera Spotlight
Your Seattle neighbor. CISO drove it. 900 agents. 30-45 min → 3 min. "If I can do it, anybody can."
Premera
10
Proof to take home
NFL sideline · Action Apps · Premier League · Walmart JARVIS · Goldman Sachs · Kore.AI.
Proof
11
Expected outcomes
Coaching advantage · self-running ops · 12s year-round · governance your CISO already trusts.
Outcomes

Sources: Seattle Seahawks EC One brief and tech dossier · NFL–Microsoft partnership (all 32 clubs, 2,500+ Surface Copilot+ PCs, sideline AI) · Action Apps / Newcastle United (Power Platform case study, learn.microsoft.com) · Premier League Companion (Microsoft, 2026) · Walmart Mexico JARVIS (Transformed by Copilot, June 2, 2026) · Goldman Sachs Earnings AI Agent (Transformed by Copilot, 2026) · Kore.AI Agent Factory (Transformed by Copilot, June 17, 2026) · Graebel service-order agent (Transformed by Copilot, 2026) · T-Mobile PromoGenius (Customer Stories FY26) · Premera Blue Cross (Microsoft Customer Stories) · Fukuoka SoftBank Hawks (Microsoft, 2026) · Copilot CoWork GA (Microsoft blog, June 16, 2026).