RBFA · Art of the Possible
Idea 05 —
Believe, Amplified
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Believe & Achieve
Red Flames growth engine · Customer Insights
FY26
Fanbase
1.6×
/ 2× by 2028
OBJECTIVE · DOUBLE THE FANS
Girls playing
+8.4%
/ +10% a year
OBJECTIVE · GROW PARTICIPATION
Red Flames fanbase
last 18 months
+62%
Fastest-growing segment:
girls 8–14, +18%
this quarter.
→ Invite to Love Football Cup
Newest supporter
L
Lina, 9
Genk · joined this week
Joined via
Love Football Cup
Favourite:
Tessa Wullaert
First match:
Red Flames, 12 Apr
Girls into the game
15,000+
girls reached through Love Football Cup and UEFA Playmakers, and matched to a club near them.
+10% a year, by design