Royal Belgian FA · World Cup week · Seattle · 12 Jun 2026

Win off the pitch.

Right now, a whole country is rallying behind eleven players here in Seattle. One team, one shirt, one roar. The question for the next decade: what if that World Cup feeling showed up every week, not once every four years? With AI, cloud, and data on Microsoft Copilot Studio + Power Platform, you can bring every fan closer, all year long.

Partner
Royal Belgian FA
Moment
World Cup · Seattle
Format
EC One
Frame
Vision, not product
Scroll
00the four points · the thinking under the pitch
Problem
The human problem behind the business problem.

Nothing lights up the country like the Red Devils at a World Cup. Then that magic goes quiet for four years.

The passion is enormous and the fanbase is global, but it only fully comes alive for about a month, every four years.

Insight
An unspoken human truth that sheds new light on the problem.

Our Belgian football team is one ofthe most loved thing in the country, and that love does not depend on the score.

The bond between the Red Devils and their fans is bigger than any single result. It is what keeps people close in the years between tournaments.

Advantage
What makes our thing unique and motivating.

One platform to keep that connection alive all year, and to bring every fan in, across every team in the family.

Built in weeks on what you already have. The same fabric serves the fan, the club, and the back office, and it extends your inclusive "Come Together" spirit all year round.

Strategy
A new way of seeing the thing, based on all of it.

Come together. All year, not just at kickoff.

Take the magic of a World Cup and let fans feel a piece of it every week. Microsoft is the partner to help you bring every fan closer, all year.

“Every company thinks they can do everything, and then they realize the world doesn’t need them to. The world wants them to do the one thing.”
Satya Nadella · CEO, Microsoft
Your one thing

The team that brings a whole country together around football, the world’s game. The why behind every idea here: deeper fan engagement, and more love for the game, and for the country these players are fortunate to represent.

01the opening · the magic only comes alive every four years

A World Cup wakes the whole country.
Then comes the four-year wait.

This week in Seattle, the Red Devils have a whole country behind them. You have 550,000 members, 3,381 clubs, and fans who call the stadium "the temple," one of the deepest followings in world football. Today that passion is at its peak. The opportunity is to keep it alive between the big tournaments, too.

Imagine if that World Cup feeling, a whole country rallying as one, showed up a little every week. That is the prize, and the best part is it does not depend on winning.

02the moment · why now

There may never be
a better time to start.

The World Cup puts the Red Devils on the biggest stage in the world, with a whole country and a global fanbase watching. The energy is already here. The opportunity is to build on it while attention is at its peak.

On the world stage
Today

The world is watching, right now.

The Red Devils are playing the World Cup in Seattle, with peak attention at home and around the world. The spotlight is already on.

A passionate base
550K+

Members across 3,381 clubs.

One of the deepest, most passionate football communities in Europe, ready to be brought closer to the teams they love.

A whole family
5 teams

More than the Red Devils.

Red Devils, Red Flames, two futsal sides, and the eDevils. Five national teams to rally a country around, all year.

Worldwide reach
Global

A fanbase beyond Belgium.

A worldwide following, freshly energized by the new $BELG fan token and a World Cup run. New ways to connect, ready to switch on.

03the art of the possible · eight ways to bring every fan closer

Eight set pieces. One idea each.

Every set piece is a different way to bring more fans in and keep them close between the big moments, and every one is real on Copilot Studio + Power Platform, proven somewhere in elite sport already.

Idea 01External · flagship

The Red Devils Companion

Every fan gets their own football brain. Ask anything, relive any moment, get the why behind what just happened on the pitch, live, on the go, or catching up after. One national team, 550,000 individual conversations.

The set piece: turn matchday attention into an always-on relationship you own.

Proof: Premier League Companion, app & site use up ~20% YoY · NBA Insights · La Liga goal moments in <5s
Copilot StudioPower PagesDataverse
View the concept → 01
Idea 02Internal · talent

Find the Next Golden Generation

The golden generation is retiring. The next one is already playing somewhere in those 3,381 clubs. One workbench pulls every scout note, every metric, every video clip into a single view, so no future Red Devil slips through the cracks.

The set piece: answer the post-golden-generation risk with data, not luck.

Proof: Action Apps + Newcastle United, AAVA agent across 20M+ data points, 100% customer-owned
Power AppsPower BIAzure AIDataverse
View the concept → 02
Idea 03Internal · grassroots

The Grassroots Assistant

3,381 clubs run on volunteers drowning in rulebooks. Ask in plain language: registration windows, eligibility, regional regs, and get the answer with its source, in seconds. You're finally present at the smallest club in the country.

The set piece: relieve volunteer burden and make you feel present everywhere.

Proof: Special Olympics on Power Pages · Miami Dolphins, one agent absorbing a call-center's volume
Copilot StudioAI BuilderPower Automate
View the concept → 03
Idea 04Internal · the quick win

The Federation That Never Sleeps

The fastest value: a private, cited assistant so a lean staff stops hunting through SharePoint for travel, HR, and tournament policy, and starts answering in a single question. Live in weeks, riding on top of the modernization already underway.

The set piece: prove value in weeks and free a cost-conscious team to do more.

Proof: NBA, enterprise-scale governance and CRM assistants on the Microsoft cloud
Copilot StudioGenerative answersSharePointTeams
View the concept → 04
Idea 05External · Red Flames

Believe, Amplified

You already have the strategy, "Believe and Achieve": double the fans, grow girls' participation 10% a year. AI is the multiplier. Find the next generation of girls through Love Football Cup and Playmakers, and grow the Red Flames fanbase one supporter at a time.

The set piece: back a strategy you already own, the most winnable frontier in Belgian football.

Proof: ITF Billie Jean King Cup, the world's largest women's team competition, given real-time Azure intelligence (700K+ data points a match)
Customer InsightsCopilot StudioPower Pages
View the concept → 05
Idea 06External · new revenue

Own the Fan Economy

You just launched the $BELG Fan Token. Now make it a relationship, not a transaction: AI-personalized rewards, predictions, and content you own and monetize, a revenue line that doesn't depend on gameday.

The set piece: build the "new business model" the brief asks for, result-proof by design.

Proof: Valencia, "we don't have customers, we've got fans" · Premier League discovery engine
DataverseCustomer InsightsCopilot Studio
View the concept → 06
Idea 07External · youth & esports

Wake the Fifth Team

The U17s just reached their first European final ever. The eDevils, Belgium's fifth national team, have sat quiet since 2022. One youth home reawakens both: follow the academy's rising stars, relive the run to Tallinn, and turn esports back into the front door for a generation that meets its country through a controller first.

The set piece: own the fans and players of 2035 today, and bring a dormant national team back to life.

Proof: La Liga "Young Stats", built to reach and grow the next-gen fanbase · Action Apps academy scouting
Power PagesCopilot StudioDataverseCustomer Insights
View the concept → 07
Idea 08External · sustainability

Because We Care, Measured

You're already a recognized sustainability leader, but a values program is only as strong as the proof behind it. One platform reaches Because We Care into every club, measures both the numbers and the human change behind them, and turns impact into shared value with partners like Adidas and ING.

The set piece: turn a leadership position into measurable, partner-funded impact, integrated all the way to the grassroots.

Proof: Special Olympics on Power Pages, inclusion at scale · UEFA Carbon Footprint Calculator
Power BIDataverseCopilot StudioPower Pages
View the concept → 08
04proof · the company you'd keep

The best in world sport already build fan engagement, content, and new revenue on Microsoft.

NBA · Azure OpenAI

NBA Insights

The "why" behind every moment on the court, in real time, the future of basketball fandom, in fans' hands.

Read the story →
Newcastle United · Power Platform
20M+

Action Apps athlete intelligence

Fragmented, paper-based evaluations turned into AI-powered, customer-owned athlete intelligence across elite teams.

Read the story →
Premier League · Microsoft Foundry
~20%

The Premier League Companion

32 years of content made discoverable by an agentic engine, app and site consumption up about 20% year on year.

Read the story →
LALIGA · Azure
<5s

Real-time fan moments

A goal-probability model delivers the right content to the right fan in under five seconds. Fans as the most important asset.

Read the story →
Valencia CF · Dynamics 365

"We don't have customers. We've got fans."

Siloed data stitched into a 360° view of every supporter, personalization that earned its loyalty back.

Read the story →
Pacers Sports & Entertainment · Azure AI Foundry

AI woven into the fan experience

An NBA franchise using Azure AI Foundry to build smarter, more responsive experiences for fans and the organization.

Read the story →
05expected outcomes · what a close partnership compounds to

If you partner closely,
the way top-tier sport already has.

Not a forecast: a direction. Each set piece is a step; together they turn a once-every-four-years roar into a connection fans feel all year. This is what your next decade can look like.

Outcome 01

A fan base you keep through every result.

An always-on relationship with 550,000 members and a global supporter community, one that survives a bad season instead of shrinking with it.

Outcome 02

Revenue that doesn't ride on gameday.

Personalized content, fan-token utility, and commerce you own. New, result-proof lines that ease the pressure on commercial and sponsorship.

Outcome 03

The next golden generation, amplified.

Not just player intelligence out of the silos, but the tools to promote and activate their story, like the U17s who just reached a first-ever European final, falling to Italy only on penalties.

Outcome 04

A lean federation that punches up.

Staff and 3,381 clubs' worth of volunteers freed by agents, modernization that pays for itself by giving people their time back.

A whole nation, united behind one team.
Let's make that feeling last all year.
Come together. All year, not just at kickoff.
06appendix · the flow, mapped

Problem → Stakes → Ideas → Outcomes.

The spine of the page, and where each piece came from in the inputs.

#
Beat
The idea to land
Section
00
The Four Points
Come together, all year, not just at kickoff. Nothing connects a country like its national team.
Strategy
01
The four-year wait
A World Cup wakes the whole country; the magic only fully shows up for about a month, every four years.
Opening
02
Why now
World Cup spotlight, 550K members, five national teams, a global fanbase ready to switch on.
Why now
03
Red Devils Companion
A football brain for every fan · Premier League / NBA / La Liga proof.
Idea 01
04
Next Golden Generation
Scouting out of the silos · Action Apps / Newcastle proof.
Idea 02
05
Grassroots Assistant
A co-pilot for every volunteer · Special Olympics / Dolphins proof.
Idea 03
06
Federation That Never Sleeps
The quick win · internal ops copilot · NBA enterprise proof.
Idea 04
07
Believe, Amplified
Red Flames growth engine · net-new · La Liga / Valencia proof.
Idea 05
08
Own the Fan Economy
$BELG fan token → owned, result-proof revenue · net-new.
Idea 06
09
Wake the Fifth Team
Youth home + eDevils esports reawakened · U17 first final · net-new.
Idea 07
10
Because We Care, Measured
Sustainability impact platform: integrate, measure qual + quant, co-create with partners.
Idea 08
11
Proof to take home
NBA · Newcastle/Action Apps · Premier League · LALIGA · Valencia · Pacers.
Proof
12
Expected outcomes
Keep the fans, new revenue, find talent, lean federation.
Outcomes

Sources: the seller's ask + 12 Jun 2026 executive briefing; RBFA 2024 Annual Report and pain-point analysis; the U17 European final report and the eDevils / RBFA Esports Academy history; the Ivey/HBR "Because We Care" sustainability case study; the Chiliz / $BELG Fan Token announcement; and Microsoft customer stories for NBA, Premier League, LALIGA, Valencia CF, Action Apps / Newcastle United, Miami Dolphins, Special Olympics, and Pacers Sports & Entertainment. Open item: and drop real keyart / motion into each idea's right ⅔.