RBFA · Art of the Possible
Idea 08 — Because We Care, Measured
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Because We CareImpact platform · 2025–2028
UN SDG aligned
Peoplesocial
Come TogetherSafe TogetherPlay Together
92%
of clubs actively engaged
EnvironmentGreen Together
EventsOperationsCarbon
−18%
matchday carbon footprint
How we measure now — the numbers and the human change
Quantitative
15,000 girls reached · 627 hateful messages removed · −18% carbon
Qualitative · AI
“Communities feel safer and more welcome; coaches act on inclusion unprompted.”
summarized from 4,200 survey & report responses
Materiality matrix → UN SDGs
3
5
10
13
16
Think global · act local

Every club, inside the strategy.

3,418
clubs connected
89%
logging local impact

Voetbal Vlaanderen and ACFF aligned, so the same goals reach the grassroots, not just the headquarters.

Beyond attendance counts

Qualitative impact, finally measurable.

Top theme this season: “I feel welcome here.”

AI reads surveys, incident reports, and social, and surfaces behavioral change, not just headcount.

Commercial co-creation

Shared value, not a sponsor logo.

adidasINGBMW

Shared goals, co-created value, measured impact each partner can report on.

Generate ING impact report